Business Plan Part IV Sleep Journal Reflection Paper Information System Paper COLLEGE PRESSURES — William Zinsser Assignment COLLEGE PRESSURES — William Zinsser English Argumentatively Essay  Discussion: SEO & Keywords Compare-Contrast Essay

Aug 24, 2021

Part IV of the Business Plan

Part IV of the business plan is due in week 7. Together with this part, you must show to your instructor that you have implemented the necessary corrections based on the part I feedback.

Part IV Requirements

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1.  Financials Plan

a.  Present an in-depth narrative to demonstrate the viability of your business to justify the need for funding.

b.  In this section describe financial estimates and rationale which include financial statements and forms that document the viability of your proposed business and its soundness as an investment.

c.  Tables and figures must be introduced in the narrative.

i.  Describe the form of business (sole-proprietor, LLC, or Corporation).

ii.  Prepare three-year projections for income, expenses, and sources of funds.

iii.  Base predictions on industry and historical trends.

iv.  Make realistic assumptions.

v.  Allow for funding changes at different stages of your company’s growth.

vi.  Present a written rationale for your projections.

vii.  Indicate your startup costs.

viii.  Detail how startup funds will be used to advance your proposed business

ix.  List current capital and any other sources of funding you may have

x.  Document your calculations.

xi.  Use reasonable estimates or actual data (where possible).

2.  Continuous Improvement System

a.  Present a brief summary of the continuous improvement processes that you will utilize for quality management (Six sigma, TQM, etc).

Sleep Journal and Reflection Project

The meaning, origin, and analysis of dreams have fascinated psychologists since the inception of the field of psychology. Sigmund Freud, often referred to as the father of psychology, focused a great deal of his theoretical energy on trying to understand and interpret dreams.

Contemporary psychologists are beginning to recognize the interconnectivity of human physiology and psychology in a way not previously understood. This is in part because of new interest in holistic health and in part because of brain/body connections we are now able to see and understand for the first time due to enhanced technology. Yoga, mindfulness, healthy eating, meditation, holistic health – all of these practices are gaining more traction in mainstream society and among psychological circles as we recognize how the mind and body work together. In light of this growing area of interest in psychology, for this assignment you will maintain a sleep/dream journal during weeks 3 and 4, and complete an analysis and reflection on your experience in a summary reflection paper in week 5.

Specifically, for this assignment you will:

  • Keep a sleep/dream journal for at least 10 days throughout Weeks 3 and 4. In your journal make note of:
    • any dreams you had
    • any initial thoughts about the dream – events of the day that may relate, etc.
    • your general sleep schedule (if you have a tracker such as fitbit, include data on your sleep patterns as well – wakefulness, restlessness, times asleep/awake per night, total sleep, etc.)
    • your general eating habits by day
    • your general exercise habits by day
    • anything else of note in your psychological or physical health (stress, excitement, changes, etc.)
  • You may use any format you wish to record the data (notepad, computer, hardcopy spreadsheet, etc.).
  • Complete a 3-4 page reflection (not counting title or reference pages) in which you analyze the results of your sleep/dream journal. Consider how your psychological and physical health interacted. What patterns did you see? Discuss the impact that various factors such as fatigue, diet, stress and exercise had on your dreams and sleep patterns. Explain how this insight may impact your behaviors in the future to lead to better psychological and physical health.
  • Utilize at least 2 academic resources (your course readings can comprise one of the sources) to support your analysis and discussion.

Assignment Deadline: 11:55pm Eastern Time Sunday 7 March 2021. Submission should include:

  • Title page in APA format
  • Reflection minimum 3 pages, double spaced
  • Reference page in APA format
    •  Review the section in the chapter 7 on dealing with multiple locations and outsourcing.  Review figure 7.2 and note how virtual team communications further reiterates the importance of this model.

      The paper should be one-page in length and adhere to APA formatting standards.

      **Remember the page length does not include the APA cover page or any references**


      Information Technology and Organizational Learning

      ISBN: 9781498775755

      Authors: Arthur M. Langer

      Publisher: CRC Press: Taylor & Francis Group

      Publication Date: October 2017

      Edition: 3rd ED.

 Read College Pressures by William Zinsser

Considering the pressures that Zinsser mentions, what are some other pressures that college students face?  What are some strategies that students can use to overcome college pressures?


  1. Jestor’s Magic Website (Part 2): Database Design
    This assignment consists of two sections: a proposal, and MySQL database. You must submit both sections as separate files for the completion of this assignment. You are only to demonstrate the specific requirements requested.
    Imagine that your proposal of creating the e-Commerce website for Jestors Inc. has been approved, and you are hired to complete the website and database design and development. The Jestors Inc. management team has decided to use MySQL. They have asked that you name the Database “Jestors” and they want it to contain multiple tables that will be used to keep track of customers. They are confident that you will be able to create all of the needed tables but ask that you include a table for the products and one that will be used for customer feedback. The table for customer feedback should include the following fields: date, time, sender, and message content.
    Section 1: Database Design Proposal
    Write a 2–3 page proposal in which you:

    1. Create a proposal that describes the naming and creation of the tables used in the Jestor’s database. The tables should include but not limited to:
      1. One table that contains the product list.
      2. One table for customer feedback. Note: The table contains the following fields: date, time, sender, and message content.
    2. Explain the relationship between the tables.
    3. Define the data types that will be used to create the tables.
    4. This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
      Section 2: MySQL Database
      Create the database and tables that you proposed in the first section of the assignment using MySQL. Note: Screenshots are required for the completion of this section of the assignment. If you use Window 7, use the built-in SnipIt tool or capture a screenshot using the print screen button on the keyboard.
    5. Insert at least three records into the table that will contain the product list. Provide screenshots of the completed commands.
    6. Insert at least three records into the table that contains the customer feedback. Provide screenshots of the completed commands.
    7. The specific course learning outcome associated with this assignment is:
    • Create a database for a website based on design specifications.

 Read College Pressures by William Zinsser

Considering the pressures that Zinsser mentions, what are some other pressures that college students face?  What are some strategies that students can use to overcome college pressures?

Which two thesis statements are both debatable and specific?

  • Tanning salons should be banned because tanning can lead to skin cancer.
  • Free college education for all would result in a more productive society.
  • Hybrid cars were developed to be environmentally friendly.
  • Reading is a good habit to take up with your children.
  • Carrots are a good way to get vitamin A, which is good for eyesight.


This is where all of your research and ideas come together – The Final Argumentative Research Essay. Here you are expected to craft a strong argument based upon your thematic exploration of the nonfiction book Picking Cotton. It is expected that there will be similarity between parts of your Response Essay and parts of your Argumentative Essay. I asked you to write the Response Essay to start getting ideas about what to focus on for this final essay!


Essay Requirements

  1. MLA Formatting
  2. Direct and Arguable Thesis at the end of the Introduction
  3. 1000 words MINIMUM (not including the Work Cited page)
  4. 6 paragraphs MINIMUM
    1. Introduction, 3 body paragraphs (minimum), 1 Refutation/Concession paragraph (minimum), conclusion
  5. Work Cited page with at least 4 entries
    1. One entry MUST be Picking Cotton
    2. One entry MUST be a scholarly essay from a Library Database
  6. 4 quotations (or instances of paraphrase) MINIMUM
    1. at least 1 per body paragraph
    2. at least 1 in the Refutation
    3. at least 1 from Picking Cotton
  7. Grammar and Spelling


We are going to work on completing this final essay in a series of steps. These steps are aimed at keeping you on track so you do not fall behind. Remember, research is time consuming! Do not put off your research. In fact, if at all possible I recommend you start your research early. This is why I am including information and assignments in Week 5 that aren’t due until Week 6.


In an effort to alleviate some of the burden of research, the final group work assignment is focused on the SHARING of research. While you might not all be focused on the same specific argument, you will find that many of the themes are interlinked and research for one can be used for multiple arguments. You will be using the discussion boards to share your research beginning with Step 3.


Below are the steps you will take to write this essay. This list is just an overview, and the description of each step tells you where to find more detailed information and instructions.


Step 1 – The Working Thesis (25-point WP#3 Assignment)

Due Date: Sunday 21 February (Blackboard Upload)


  1. MLA Formatted document
  2. A SINGLE sentence that presents the main idea (or central message, argument, etc.) of your essay
    1. Yes, this will almost certainly change as you research, draft, revise, and edit your essay.

More detailed information and instructions in the Week 5 Agenda folder.


Step 2 – The Supplemental Reading Assignment (10-point WP#3 Assignment)

Due Date: Sunday 21 February (Turnitin Assignment)

  1. Select an article from the list of 5 in the Week 5 Agenda folder.
  2. Summarize, Assess, and Reflect upon that article in a single paragraph.
  3. Upload your SAR to the Turnitin Assignment in the Week 5 Agenda folder.

More detailed information and instructions are located in the Week 5 Agenda Folder.


Step 3 – The Annotated Bibliography Discussion Board (25-point Group Assignment)

Due Date: Sunday 28 February (Discussion Board – 4 posts minimum, 1 can be the Supplemental Reading Assignment)

  1. Upload a Summary, Assessment, and Reflection paragraphs for four articles you have researched to the appropriate Group Discussion Board
    1. 1 can be the paragraph on the article you chose in Step 2!

The goal of step 3 is to help your groupmates with their research!

More detailed information and instructions are in the Week 5 Agenda Folder.


Step 4 – The First Draft (50-point WP#3 Assignment)

Due Date: Tue 03 March 2021 (Turnitin Assignment)

Don’t forget to upload the first draft to Smarthinking!

More detailed information is in the Week 6 Agenda folder


Step 5 – Smarthinking Response (10-point WP#3 Assignment)

Due Date: Sun 7 March NLT (Blackboard Assignment)

When you get the Smarthinking Response Document

  1. Download the Smarthinking Response Document and save it to your computer.
  2. Upload the entire Smarthinking Response Document to the Step 4 Blackboard Assignment

*Not receiving the Smarthinking Response Document in time to upload it to Blackboard will NOT be accepted as an excuse for failing to complete this step!

More detailed information and instructions are in the Week 6 Agenda folder


Step 6 – Final Draft Turnitin Submission (100-point WP#3 Assignment)

Due Date: Sunday 7 March 2021 NLT 11:59 (Turnitin Assignment)

Important Notes:

  1. No late submissions of this essay will be accepted. Failure to submit this essay by the deadline will result in an automatic failure of the course.
  2. There will not be an opportunity to revise this essay.






See the next page for tips on the First and Final Drafts!



Do your First and Final Drafts have everything they need?

  1. In the first paragraph:
    1. Introduce the topic or issue.
    2. Explain why this topic/issue is important.
    3. Include a clear and direct thesis that forms a debatable argument
  2. In the body paragraphs (3 minimum):
    1. Implement strong topic sentences that guide the content of each individual body paragraph
    2. Introduce a minimum of three separate and distinct pieces of evidence from the class readings and/or additional research that support your thesis or argument.
  3. In the refutation/concession paragraph (1 minumum)
    1. Refute a position held by those opposed to your thesis using at least 1 piece of evidence from the class readings and/or additional research
  4. In the conclusion:
    1. Wrap up your response using the So What
      1. Rephrase and restate the thesis/argument
      2. Why is this important?
  • What is the larger view of the issue in question?




  1. Proofread! Grammar and spelling count!
  2. Your thesis should be debatable – it should be an argument with at least 2 opposing sides.
  3. Your audience is people who do not believe the same thing you do.
  4. Your goal is to convince those who do not share your views (your audience!) to join your side of the argument.
  5. Make sure your topic sentences are strong and that you stay on topic in each body paragraph.
  6. Make sure you have cited any and all quotations, paraphrases, and summaries – proper MLA citations will be graded.
  7. Keep fine-tuning your synthesis of paraphrase and quotation.
  8. Make sure your essay moves logically and creatively from 1 paragraph to the next – work on those transitional ideas, phrases, and words.
  9. Proofread again… you missed something.


*** Please Read Instructions******

***** All my assignment need to be about the ENTERTAINMENT INDUSTRY*****


  • Discuss how the process of SEO can impact the distribution and strategic positioning of online content and entertainment products
  • Utilize concepts behind proper keyword selection


Start by reviewing Chapter 9 (Search Engine Optimization) of your text, eMarketing: the Essential Guide to Marketing in a Digital World by Rob Stokes.  The goal of this assignment is to demonstrate your understanding of the importance of SEO and effective keyword strategies.


For this discussion, you will submit an initial post and respond to a classmate’s post.

Initial Post (80%) – DUE WEDNESDAY

1. Using the research and content management skills discussed in week 1, find a news article that highlights a current event within the field of digital marketing or the entertainment industry and post a link to the article on the discussion board. Explain the significance of the article in a few paragraphs.

2. List three long tail phrases that one could use to search for this article when utilizing a search engine. Why did you choose these long tail phrases?

3. Explain what the publisher of this article can do to make the article more search friendly. Or, what has this publisher done to make this article search friendly? What SEO techniques did the author apply to the article?

Response Post (20%) – DUE SUNDAY

1. Using the keyword research tools provided during week 1 (,,, (free account required), etc.), respond to a classmate’s post with three additional suggestions for long tail phrases that could be used to search for the article online.

2. Using one of the above-mentioned research sites, conduct research for the news site (domain where article originated) used by a classmate. Look at and describe the site’s traffic volumes, paid search & organic search (SEO) efforts, online advertising, traffic sources, etc. What tool did you use? What other benefits do you see this tool providing you in the future?

Welcome to Week 1 of Digital Marketing!

This week we will be discussing Search Engine Optimization and Keywords.  This is a really important topic because search engines are an excellent place to be discovered, without direct cost, by an audience that doesn’t know you already exist. We want our sites to appear on page 1 of search results, and specifically within the top 3 results, but it takes time.  SEO boils down to the keywords we use in key places of our webpages.

You will also be developing part one of your Digital Marketing Strategy.  Assignment 1 will give you the opportunity to explore marketing research to lay a strong foundation for your company’s digital marketing plan.  You will conduct a competitive analysis and identify your business concept, target market, digital properties, and keyword strategy.

Week 1 Reading Assignment:

eMarketing: The essential guide to marketing in a digital world. 5th Edition.

  • By: Rob Stokes
  • Chapters 1-4 and
  • WP3-TheArgumentativeEssay1

Essay Title:

The Similarities and Differences Between Cats and Dogs

Final Draft Requirements

1. Include a minimum of 3 full pages typed (double space)

2. MLA Header, Times New Roman font,12 pt font size

3. Well developed introduction, thesis, body paragraphs

4. Use appropriate transitions (that signal comparison and contrast) throughout the essay

5. Include at points of comparison and contrast

6. Demonstrate use of grammar and mechanics

please use/reference outline and draft form pervious order.

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